It is purported that the year 1990 saw the establishment of the Maurice Lacroix watches Swiss luxury brand, this has become a contentious and debated issue on the internet. In the world of watch making this Company is very new. Unlike most other well-known watch companies this watch manufacturer does not have the traditional name from a person or a long line from inherited family name. It is merely a made up name for marketing purposes. Its parent company Desco von Schulthess Holding AG is in Saignelegier. That company started in 1961. It was a simple assembly workshop initially and from there they made many different brands of watches.
From those earlier beginnings Maurice Lacroix was born and decided to make and market their brand of the Maurice Lacroix model in or around the year 1975 based in Austria.
The original facility was created some time in 1994 or 1995 and then modernized again in or around 1999. Through all this time the demand for Maurice Lacroix grew and in the year 2001 Lacroix became an independent manufacturer in its own right.
The inherent love of watches and fascinating timepieces drew the company closer to focusing on their versatility and ability to change quickly to customer demand and an ever competitive environment. Some of their range includes Les Classiques, Miros, Starside and Masterpiece. All there watches are made in limited editions and if you want to own one you have to get in first.
For those who just want one of the designs but don’t want either the wait, the frustration of being in a queue or missing gout completely and don’t want to pay the higher prices there is the option of buying a Maurice Lacroix watches replica which is identical except it is only water resistant and not water proof like the original Maurice Lacroix models.
